ACD / ART DIRECTOR
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Gillette | Boxhead

How do you get guys to upgrade their disposable razor to Gillette's MACH3 Sensitive? You take the world's best soccer player, put his head in a box, and recreate an entire season's worth of conditions on his face, obviously.

And how do you get a guy to feel a shave without him ever lifting a razor to his face? 3D sound technology, obviously. Watch/listen to the binaural film below, with headphones, please.